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Product launch strategy for a spatial omics platform

by | March 21, 2022

Who we are:

BCBA connects academic science trainees and recent graduates to the Bay Area’s biotech industry through hands-on consulting and due diligence projects. We are a volunteer organization composed of PhD students, post-docs, medical trainees, and young professionals looking to gain professional development skills for jobs in biotech companies, consulting, and venture capital. Over 300 scientists from across the country have participated in BCBA projects and have gone on to internships and full-time positions with leading biotech companies, consulting firms, and venture capitals firms


Project timeline: April Early June 2022, 1012 weeks

Who you are:

  • A graduate or professional student (i.e. PhD, MD, PharmD, MBA, MS), postdoc, clinical resident, or recent graduate
  • Enthusiastic about gaining life-science business experience and helping a company identify how to best develop and apply their technology
  • Eager to build teamwork and communication skills by speaking with leading scientists, clinicians, and companies conducting spatial omics research
  • Interest or experience in some of the following categories: transcriptomics, neuroscience, oncology, immunology
  • Able to commit 10-15 hours/week as a volunteer


What you will do:

You will be working with a venture-backed biotechnology company creating spatial omics platforms. The client specializes in high-resolution detection of small target gene panels. Recently, the client acquired a complementary technology to offer high-throughput detection of genes with their platform. You and the BCBA team will help set the company strategize the commercial launch of this spatial omics product.

To accomplish this, you and your BCBA teammates will:

  • Identify a panel of genes measured with the assay for use in neuroscience, oncology, and immunology applications
  • Speak with key stakeholders to understand the requirements, advantages, and barriers to adoption of this spatial omics product
  • Develop a tailored plan for the client to launch their product by synthesizing insights from your analysis


What you will gain:

  • Experience working on a diverse team to solve an open-ended and challenging business problem
  • Experience conducting market analysis, identifying opportunities for a new technology, and strategizing the adoption of that new technology
  • Development of your professional network and communication skills through interactions with the client, interviewed stakeholders, your teammates, and BCBA leadership
  • Skills that will make you competitive for life-science business development, consulting, and venture capital career


To Apply: Submit this Google form by Monday, March 21st, 2022