According to CDC estimates, 139 million American adults (42%) are obese and 34 million Americans have diabetes. Every year, Americans spend upwards of $60 billion on gym memberships, diet plans, and other services dedicated to weight loss. But for many, sticking to a diet is a problem, and for some, knowing where to start can be challenging. Could a personalized diet plan based on genetic testing and real-time monitoring be a helpful tool?